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Archive for the ‘Marketing’ Category

It’s finally over… FIFA World Cup 2010

Tuesday, July 13th, 2010

Back at the start June we said… It’s finally here… FIFA World Cup 2010! and in the blink of an eye and a toot of a vuvuzela, it’s over. Congratulations to Spain! (and apologies to our colleague Elia Fernandez who received some slagging after Spain’s first round defeat. Felicitaciones España)

At The Printed Image we started our build up to the world cup as far back as last October with our structural designers and graphic designers working on a number of World Cup 2010 campaigns for multiple retail channels. The challenges were wide and varied from supermarkets to the smaller convenience stores and beyond. The brilliantly decked out off-licences certainly convinced me to buy a few extra slabs of beer! We also had some fun with our own Staff World Cup Sweeps, which was designed in house. We sent the Staff World Cup Sweeps kit to all our clients and received some great feedback on design and the concept.

Further afield, with the World Cup having a cumulative worldwide TV audience of 1 billion (FIFA Stat) not surprisingly marketing mania took hold. Despite the many claims  that the vuvuzela made an unbearable racket, Sainsbury’s in the UK took a punt and ordered a stock 75,000. Good call…the 140 decibel horn sold out in a matter of days. Other opportunists sold Vuvuzela ear plugs outside the Stadia in South Africa. Some of the more wacky items on sale were voodoo dolls with five pins and the national emblems of all your enemy teams or toilet paper with World Cup trivia!

On a larger stage there were some epic marketing campaigns. In a move to shut out it’s main competitor Nike, Adidas paid $200 million to be named the official corporate partner for all World Cup events in South Africa.  Locked out of ads during the World Cup, Nike adopted some guerrilla marketing to get exposure taking a viral and digital route. Most impressive was Nike’s  ‘Write Your Headline.’ (as part of the Write the Future campaign) Each night fans were able to submit personal messages via Facebook or Twitter and the best 100 entries were displayed on the Johannesburg’s Life Center Tower.

It may be finally over but with FIFA’s audience statistics and the selling power of the World Cup, the marketeers are no doubt already planning the next epic campaign for Brazil 2014.

Can’t wait!

Garry.

Posted in Culture, General, Marketing, News | No Comments »

TPI Premiums: Promotional Company / Foreign Exchange Expert

Monday, May 24th, 2010

Given the huge amount of goods that Europe imports every day from the Far East the recent decline of the euro against the dollar from highs of $1.59 to as low as $1.22 last week has meant these goods are  now costing alot more money. If you were importing $20,000 worth of toys last October they would have cost €12,578, now the cost would be €16,393 -  a 30% increase!!!

Why is this?
The majority of factories in China will only quote and sell in Dollars. The reason? Because it eliminates any foreign exchange risk for the factory.
To keep their economy expanding by up to 7% per annum the Chinese Government pegs its currency the Yuan with the Dollar. It keeps it currency at a really low rate against the dollar. This means its biggest market, the American consumers, get really good value when importing Chinese goods. This huge demand means that the Chinese factories are kept really busy and the Chinese citizens in jobs. The Chinese Government are the worlds biggest buyers of the dollar in order to keep it strong against the Yuan. If the Dollar got weak it would mean that Americans may not buy as many imports from China and the Chinese economy could falter.

What does this mean for promotional purchases? And what solutions are there?
Re-orders will be more expensive. If in October 2009 you purchased 20,000 bags at €1.50, and if you were to re-order now they would cost you €1.95 each.
To keep clients up to date given the current volatility, ongoing project quotes are updated weekly based on currency market rates.
When you order with TPI Premiums by hedging and using your deposit to pay the factory a deposit we can guarantee the price of your order throughout the process. This means that if you order on January the first at €1.50 and the goods are delivered in the standard 12 to 16 week leadtime and even if the Euro has weakened there will be no extra cost to the client.

When you place your order with TPI Premiums you can have complete peace of mind that your budget is safe!!

Conor Callinan

Posted in Emailers, General, Marketing | No Comments »

Haven’t Got a Butchers?

Monday, October 12th, 2009

Maybe it’s just me, but in recent months there seems to have been a huge number of enquiries coming in from meat brands looking to spruce up their visibility at deli counters. A welcome trend! Gone will be the bland hunks of meat sitting behind the glass – which (speaking as a vegetarian) hold little visual appeal. A big welcome to the addition of personality, stand-out and real visibility!

Given that the Craftbutchers Speciality Foods Final was being hosted at the SHOP Expo in the RDS last week, it’s little coincidence that there were a large number of butchers and meat brands in attendance.

That said, a significant proportion of the interest shown at The Printed Image’s stand came from these “meat men” looking to “season” their outlets / brands a little more effectively! I’m hoping to get a few orders out of this now, but if nothing else, between the phone enquiries and the interest we got at SHOP, it would seem that butchers, wholesalers and deli brands are actually picking up on the point that POS materials do serve a purpose and will help create cut-through to the consumer!

Butcher, baker, chocolate-cake-maker… for any brand or operator attempting to feed the masses, you need to make some noise out there!

Whether its window pelmets and hanging boards for your shop, or 3D shelf strips and floor graphics for your brand’s in-fridge visibility, our job at The Printed Image is to help you figure out how best to present your wares to the nation’s eaters… I mean consumers!

This is our bread and butter – we’d be happy to help you find a solution that meets your needs and fits with your budget!

Best Regards,
Jenny Langley

Deli-Counter

Posted in Marketing | No Comments »

The Printed Image Structural design -
A Towering Success!

Friday, August 28th, 2009

Seen below are our stacker cubes. They are a visually high impact piece uniquely developed here at The Printed Image by our structural team and are in the process of patenting. They have been used with great success by Topflight and Sony in their respective offices and outlets. Feel free to get in touch and see how brilliant your brand or product would look on them…

Stacking Cubes

Posted in Marketing, Print, Structural Design | No Comments »