The World Cup is over and Christmas is coming…in marketing and design terms anyway. From thinking about confectionery for Easter promotions when returning from the Christmas holiday indulgence to dreaming up spooky Halloween graphics in spring. Or, as we approach the sweltering heat of summer (we hope!) our graphic and structural designers have to don their creative thinking caps to ponder snowy festive scenes for the Christmas period of point of sale activation.
In our design studio, some of our most creative thinking has to be completed pre-season and a few months ahead of any in-store activation. Throughout the year we supply some of the leading FMCG brands with in-store solutions, from full kits of point of sale distributed nationwide or exported to small quantity full size digital sample kits for the numerous sales and marketing conferences held by our clients.
Thinking ahead to the next big thing is not the only challenge for our designers, they also have to consider different retail channels and the objective of the retailer. For example, our structural designers worked on a number of World Cup 2010 campaigns in recent months where each retail channel required a different solution. From large in-store theatre for large supermarkets to smaller but equally outstanding pieces for the smaller convenience channel.
Innovation in-store is key to any successful campaign but so too is planning ahead. Because our graphic and structural designers work together with a holistic approach we can offer our clients better solutions in design, visualisation, refinement and production at any time of year making that planning process a little less daunting.
Remember only 222 shopping days to Christmas!
Garry
