The FSDUS along with counter display units and gravity dispensers were designed to hold an innovative new product from Johnson and Johnson’s Neutrogena brand. The Neutrogena Power Wave Cleanser is the No 1 selling cleanser in the US and has sold over 3 million units there. The one-of-a-kind Neutrogena Power Wave Cleanser uses gentle vibrations to open up pores and sweep away dull surface skin. The product’s unique technology works ten times better than traditional cleansing methods to remove skin impurities and makeup. Its water-resistant, battery-powered, handheld design makes it convenient for everyday use, even in the shower.
This product sold out in Ireland during its launch phase and has sold more units than were sold in Canada. Sales of the wave product in Ireland is the highest per capita worldwide. The total number of Power Wave fsdus that were originally ordered was 191. These all obtained placement and an additional 120 were ordered to cater for an un-forecasted increase in demand for the Wave product. The unit was produced on time, on budget and was nominated for a POPAI award in the skincare, health and beauty permanent display category.
[...] The POPAI Awards – otherwise known as ‘Point of Purchase Advertising International’ Awards for those of us who are not fully up to speed with the vast, varied and often confusing print lingo and abbreviations, recognizes excellence in the P-O-P market, a market worth in excess of £1bn per annum in the UK and Ireland. This year TPI proudly brought home the bronze for our Neutrogena Power Wave FSDU nomination which was previously referenced as a nominee on this blog dated August 28th 2009. [...]