As a POPAI Awards Dinner ‘virgin’, I was looking forward eagerly to seeing the best Point of Purchase designs our industry has to offer and I was not disappointed.  (POPAI for those of you who don’t know is our trade body, Point of Purchase Advertising International).

Attended by the biggest names in our industry (both suppliers and their clients), all in black tie and posh frocks, this was arguably the premier event in the POS calendar.

The evening was hosted by Hugh Dennis, one of the best comedians on UK TV at the moment, who introduced some truly innovative and exciting Point of Purchase products in more than 20 different categories.

We got the bronze in our category with our Neutrogena Power Wave Cleanser FSDU.  Well done everybody, this is a real achievement when you see what we were up against!  We were in the ‘Skincare, Health & Beauty Permanent’ category, which was won by a wonderful in-store display produced by Kleerex on behalf of Boots, with Hawaiian Tropic Beach by Display Plan awarded the silver.

Well the challenge is now on for TPI to win a gold or two next year. We are a company of talented, creative and committed people, who definitely have what it takes to give the big boys a real run for their money.  I’m preparing my acceptance speech already and I promise I won’t embarrass you all by doing a ‘Gwyneth Paltrow’!

Steve Lewis.
UK Managing Director.