Always time for a reprint…A very old saying in the print trade that is usually said at the beginning of a rush job or sometimes after the event when somebody spots an error. Everybody involved in the process from client, designer, account manager, repro person, plate maker, printer, print finisher has an opportunity to make sure a job is correct. Often they all don’t have the luxury of time to be 100% sure the job is correct. It is always after the unfortunate event of a mistake that you hear the line “always time for a reprint”.

You may not have had enough time at the start of a job and it is rushed through with corners cut in the panic to get it produced but better time management throughout the process allows the time to check and proof jobs. A simple hint when proofing is to proof read it backwards. That way it won’t allow the brain to predict what text might be next and you read through what actually isn’t there in the first place..!!

It might eliminate the chance of hearing that old saying that everyone dreads to hear.

Brian Fay.