The Printed Image - Point of Sale Displays

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Point of Sale Displays

Point of Sale Displays

Trying to increase FMCG sales?
Got a ever more constraining budget?
Trying to get the edge over the competition?
Trying to stand out from the crowd in a retail environment?

Shoppers have become a much savvier bunch, with reduced weekly budgets, consumers are much more controlled about their spending and actively seek better value for money with special offers and own-brand products.

However, while consumers are indeed sticking to their shopping list (65% of consumers are making shopping lists prior to the shopping trip), quantitative shopper research indicates that shoppers are still making brand decisions 60% of the time after entering the store*

One great value, tried and tested method of promotion is point of sale or POS display units. They have such great impact in any marketing campaign as they are displayed at the point of purchase. The more touch-points a brand utilises in the retail environment, the more likely the consumer is to hear and react to that brand's message!

FSDU

Point of sale display units such as Free standing display units (FSDU) are a great method of both building brand awareness and simply selling more items. One big advantage is that are free standing meaning they can be placed in a convenient and strategically advantage area. FSDUs also stand out from the cramped shelves, and thus get noticed more. This coupled with eye catching designs and strong branding give great influence over customers at a key stage of their purchase decision making.

Here at The Printed Image we typically engineer, design and print display units on ‘eb flute’ which is double corrugated cardboard, making them both cost effective and durable. They are also very easy to put together, saving valuable sales time for your team in trade.

Display Units are almost an essential part of any promotional campaign and their impact is not to be under-estimated.

Other printed display units include: