Danone Promote In-Store

Over the years TPI have developed into one of Ireland’s leading communications groups. It is the diversity in the service offering that separates TPI from the pack.

Danone Ireland challenged TPI to design, print and implement a whole new look for the baby aisle in Tesco stores. The aisle was to be both semi-permanent, clear and impactful in what is already quite a busy baby aisle.

TPI designed several options in studio that were refined down to a package of headboards, aisle fins, shelfstrips and floor graphics. Once the artwork was passed off, a printed prototype was developed and installed in a test store. When all the invested parties were happy with this the go ahead was given to roll it out nationwide.

Print comes as second nature to TPI but it was the successful implementation of the roll out which proved TPI’s emergence as a full service marketing services organisation. The last number of years have seen many new exciting developments in TPI and none more so than the growth of the TPI Installations Team who have excelled with their valuable and efficient service.

In a bustling December, the team travelled nationwide to install and brand the baby aisles in 70 separate Tesco stores. The whole installation project took 7 days from beginning to end. Sure Santa could hardly have done better himself!!