LifeProof – Fish Bowl Unit for Retail

LifeProof teamed up with The Printed Image to create a unique water tank display that they could use in retail stores to showcase the water proof properties of their mobile phone cases.

LifeProof wanted something eye catching that would quickly grab the customer’s attention and highlight the benefits of the cover. They sent an image of something similar that had been produced in the USA that they liked. TPI took on the challenge to create their own bespoke creation.

TPI set about sourcing the tubs and created a foamex piece that was heat bent in two areas to create the base. The foamex display was printed full colour process and laser cut to give the header-board a curved shape in line with the graphics.

There were issues with the mobile stand when gluing it onto the base of the tub as the surface was not flat, so TPI’s structural designers came up with a clever idea to create a clear PVC piece that attached to the lid of the tub and held the mobile phone cover in place. This worked perfectly when the water was poured into the tub giving the illusion that the cover was floating in water.

A full colour vinyl adhesive was printed and applied to the lid for extra branding, all pieces were then kitted into boxes ready for dispatch. Each kit containing:

Qty 1 x tub & lid (with Clear PVC Piece & Sticker)
Qty 1 x 3mm Foam PVC Piece (printed both sides & heat bent)
Qty 1 x Phone case in its box – supplied by the client

The end result was a colourful 3D, eye catching, counter display.

See client testimonal on the next page.

“ TPI were superb in their commitment to recreating this custom POS solution. The addition of the clear PVC hanger for the LifeProof phone case streamlined the final solution to deliver a premium retail display piece, improving on our original concept ”
Claire McGuinness
LifeProof Marketing Manager, EMEA