The Printed Image - Duracell Torch CDU

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  • Duracell Torch CDU

Client

Balloon Dog UK

Project

Duracell Torch CDU

It incorporates a ‘dark’ area to demonstrate the power of the torch beam, which does not have a dark centre spot, a leaflet holder and a tether to minimise pilferage.

As a Counter Display Unit it encouraged impulse buying as was generally situated at point-of-purchase.

Due to its small neat compant unit & footprint retailers had no space issue in stocking.

Since being launched in the UK, it has proved so successful that it has been rolled-out in to a further 11 European markets.