KSG ‘Live Counter’ Display

As one of Irelands leading food service providers, KSG serve more than 10 million customers annually and included within that figure are a lot of hungry students KSG appointed TPI to provide a creative solution for their now introduced ‘Live Counter’ concept. This required modifying the existing food counters within several educational sites around the country.

Universities and institutes in Dublin, Cork and Dundalk were earmarked for the project where an exciting new tasty menu was rolled out to further entice the student population. The key requirement was that the dedicated areas would look eye catching, inviting and cleverly showcase the branding of ‘Live Concept’. It would need good stand out to compliment a menu consisting of five new food innovations.

TPI began the project with a site visit to each location where photographs and dimensions were taken. Quite a bit of brainstorming was needed in order to consider the unique opportunities and challenges presented by each of the proposed installations.

Our Structural department played a major role in the concept development. They worked hand in hand with our design studio who proposed various graphic design options for the client to choose from. Our starting point was to develop a canopy which proved to be the focal point around which we built the look and feel of the area.
The canopy was made from a practical material called white foamex which was milled and heat bent before being suspended from the ceiling. In addition to this we designed floor graphics, a ‘Welcome’ panel, some white vinyl lettering across the sneeze guard, and finally various back board graphics.

Overall it served to give clients the sense that they were ‘stepping up and into’ a separate defined area when placing their order… where possible we also used tear drop flags and wind breakers to add a sense of fun and theatre.

It was a pleasure to work with TPI on developing the Street Feast project for our college restaurants. Street Feast needed to fit into existing College Units, and get across the range of offer in these challenging and demanding fast paced college restaurants. The communications and level of understanding between the KSG and TPI teams worked extremely well and TPI were very professional at all times, which included a very thorough follow up and after sales service. It was a pleasure to work with Donal Dempsey on this project. – Martin Durcan, Group Marketing Manager

The project came together within 3 weeks and involved the technical expertise in the following areas:

Design Concept
Graphic Design
Print and Production
Project Management