A rapidly growing American manufacturer of audio products, most notably headphones, are noted for changing the way people listen to music. Here at The Printed Image we are very much the same, we have our role to play in changing consumer behaviour, not in the way people consume music but more in the way people consume Point of Sale communications.
When tackling any POS brief, it is important to remember that the goal is to gain immediate impact and assist in the increase of the sale of products. In the cluttered Point of Sale marketplace today it can be difficult to make your brand stand out from the rest and The Printed Image recognise this. With HMV Dundrum being so diverse in the various ranges of different products, and it being a prominent store, Sol Republic approached The Printed Image with a view to making them stand out from the crowd.
Both TPI and Sol Republic visited the site to inspect the possibilities of what could be achieved. An initial suggestion of a Lightbox from the client wasn’t possible due to dimension constraints related to the unusual size of the space. TPI suggested a lightwall. Immediately TPI got to work on the custom design and fabrication of a 5.5m x 3m Lightwall which includes a smooth curve going into the return, which sits above the clients product display.
When supplied with the really eye catching visual from Sol Republic, TPI took care of the rest, frames, lighting, acrylic, graphics and the full installation which was carefully managed by our installations team led by Mark Hatty.
The primary objective of this project was to create a bold outstanding piece that showcases the brand values of Sol Republic, fun, free, energetic. Not very often is a display visible from the majority of a store, the Sol Republic wall most certainly is, and is sure to attract attention to the product on display for the foreseeable future.
When supplied with the really eye catching visual from Sol Republic, TPI took care of the rest, frames, lighting, acrylic, graphics and the full installation which was carefully managed by our installations team led by Mark Hatty
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