Client:

Hi-Spirits Ireland

Client Background:

Hi-Spirits is one of Ireland’s leading spirit distributors with a diverse portfolio of award-winning brands.

Brief:

The Printed Image was tasked with creating an ‘Espresso Martini Presentation Package’ which was to contain a bottle of Caffé Borghetti, martini glasses and a cocktail shaker.

Execution:

This project began with our in-house Promotional Team who presented our Client with some options for branded martini glasses, in a range of different styles to meet our Clients campaign objective.

Our Client chose the traditional V-shaped glass. The martini glass was pad printed in white with the company logo. Pad printing is an excellent choice for printing on glass as it is a method that allows the transfer of a 2-dimensional image onto a 3-dimensional object.  Allowing an elegant design on the final piece.

Our Client supplied bottles of Caffé Borghetti and the cocktail shaker. Once we had all the elements for the box our in-house Structural Team took measurements of each. The Structural Team then engineered a secure box using EB flute. This ensured that the packaging was strong enough to support the weight of each element. This was weight tested before going into production.

The final keylines were then passed to our in-house Design Team. Our Client gave a brief of how they envisioned the box would look. Our Design Studio were focussed on sourcing and retouching relevant selected imagery to create a dynamic representation to reflect the product’s identity and personality.

Additional deep rich colours were created throughout the inner box working in unison with the presented bottle within the surrounding inlay fittings. This created a polished and sophisticated look.

The approved artwork from our Client was then passed on to our Production Team who printed the boxes digitally. This is a quick and cost-effective method of printing and produces excellent quality print.

Our Finishing Team then die-cut, glued and assembled each box, which was then kitted with the martini glasses, cocktail shakers, and bottles of liquor.

Outcome:

We were delighted to work with our Client on this presentation package, through a warm welcoming design and perfectly structural fit this package encompassing a premium brand, look and feel.

Our Client had a very successful campaign. The presentation box was used in stores around the country. This bespoke, innovative box was a clever way for our Client to generate new business.