Client:

Family Carers Ireland

Client Background:

Family Carers is a registered charity supporting over 355,000 family carers across Ireland. They provide a range of services and support to family carers who dedicate their lives to caring for loved ones, relatives, friends and neighbours at home.

Brief:

Family Carers tasked The Printed Image with designing a full-page newspaper advert, that would appear in ‘The Sunday Business Post’.

 Our Client wanted to promote their ‘Caring Employers Programme’ which assists employers to build a supportive and inclusive workplace for staff who are/ or will become carers.

Our Client worked closely with our in-house design studio, giving them a clear outline of their vision and the message in which they wanted to convey.

Execution:

Our design team were delighted to take part in this excellent campaign, to bring a real creative element to the table.

This project was to be published, as mentioned, as a full-page advert in an upcoming edition of ‘The Sunday Business Post’.

Our design team created a project plan and followed this to ensure the deadline was met.

The Guys created an impactful and imaginative illustration which became the focal point of the advert. This illustration made the advert eye catching, with warm welcoming colours allowing its features to stand out from others. Our Client loved the design deeming it ‘a clever way of getting the message out through imagery’.

A key attribute in our campaign management is communication. Therefore, our client was kept up to date on the progress on this project by 1 dedicated Account Manager. This was to ensure the project runs smoothly and our client’s idea is envisioned correctly.

Outcome:

The full-page advert brought awareness to employers that many employees are juggling their work alongside a family caring role. The hope for this was that companies would commit to supporting this important group of people.

Our team was very excited to work on this project and it was great to see the final design printed in a national newspaper for thousands of people to see.