Client:

Gallagher’s Bakery

Client Background:

The Gallagher family have been baking bread in Ardara, County Donegal for over 50 years. They take pride in baking delicious breads using only the finest ingredients.

Brief:

The Printed Image was tasked with creating an eco-friendly presentation box with high-resolution graphics to promote the launch of a new gluten free bread. These presentation boxes were to be used in supermarkets nationwide.

Execution:

This project began with our in-house Structural Team, our teams focus was to ensure they created a package that met the brief.

Our Team needed to create a Presentation Box that would be large enough to fit all the intended products, along with ensuring that the Package was strong and durable, to ensure longevity for our Client and their end user.

Our Structural Team generated 3D visuals along with white samples sending these to our Client for approval. Our Client chose a style that was easy to secure and open.

As soon as the Client was satisfied with our Structural design, the Presentation Box moved to our in-house Design Studio Team who worked in conjunction with our sister company Tap Creations to bring a design that would reflect the intrinsic beauty of wood.

The Guys created a wonderful design that gave the illusion that the Presentation Box was inclusive of showcasing the beauty of an of oak wood colour. This design gave the packaging an appropriate rustic feel. The Gallagher’s Bakery logo and the company slogan ‘Bread Made Better’ were subtly incorporated into the design to compliment the box.

The approved final artwork was then passed on to our Production team. The material that was used was a fully recyclable, folding box board. It was suggested to the Client that the Presentation box be printed double sided and lithographically. This format of printing creates clear, smooth, sharp images and text.

Finally, our in-house kitting team then packed each Presentation Box with the Client’s product.

Outcome:

 This Presentation Box was designed, produced and kitted inhouse, dealing with one Account Manager to help over their project.

The Client successfully launched their new brand in store with these eye-catching, eco-friendly presentation boxes which were distributed in Supermarkets nationwide.