Background:

Green Farm has a rich heritage of keeping the health and wellbeing of the consumer as a key focus. A marked milestone on this journey was the removal of artificial flavors and preservatives from all Green Farm products in 2011. Since then, the brand has consistently delivered innovation in chicken, turkey and beef products to make eating well easy for everyone.

Brief:

Green Farms tasked The Printed Image to create graphics t-shirts, Pull up banners, Table for the stand with branding on it, and Decals for the fridge. It was all for Thrive Festival. Thrive festival is a premier fitness, lifestyle, and wellness event with over 7,000 attendees. It’s a great opportunity for Green Farm to build their brand awareness, educate their consumers about their products and engage with highly targeted consumers.

Execution:

Stage 1

Our Design team devised designs and concepts that would be used for the competition, the banner wall, the fridge design decals and the table for the stand. The impressive stand design linked with Green Farms’ new look, feel and tone of voice.

Stage 2

Our structural team developed a design for their competition box, table for their stand and decals for their fridge. The client wanted a competition box to make their stand more interactive. The competition box was called ‘Kicks for Kicks’. Thrive attendees were to see the health benefits and lifestyle associated with Green Farm through the event activity.

Outcome:

Consumers were very much engaged with the brand and very interested that all products were natural with no additives, allergens, preservatives or gluten in them. A lot of submissions were submitted for ‘Kick for Kick’s’ Competition also. The stand designed was interactive and was in line with Green Farm’s new look and feel.