Background:

Green Farm has a rich heritage of keeping the health and wellbeing of the consumer as a key focus. A marked milestone on this journey was the removal of artificial flavors and preservatives from all Green Farm products in 2011. Since then, the brand has consistently delivered innovation in Chicken, Turkey and Beef products to make eating well easy for everyone.

Brief:

Green Farms tasked The Printed Image to create graphics and produce various elements for the upcoming Thrive Festival 2020. “Ensure they are impactful, attractive and easily tell the story around our brands”. Elements included for T-Shirts, Pull Up Banners, a Pop Up Table for their team and display stand. Branded elements also extended onto Fridge Decals. As well as a Green Farm Competition Entry Form and Entry Box segment. The Thrive festival is a premier fitness, lifestyle, and wellness event, with over 7,000 attendees passing through. It is a great opportunity for Green Farm to build their brand awareness, educate their consumers about their products and engage with highly targeted consumers.

Execution:

Stage 1

Pulling together individual brand elements supplied by the client, our inhouse Studio team devised creative designs and concepts to be used for the various display units. Ensuring we stayed aligned with the brand messaging, being impactful, bright and attractive across the full display area.

Stage 2

Our structural team developed a design for their competition box. The client wanted a competition element included, so as to make their stand more interactive. The competition box was called ‘Kicks for Kicks’. Through this, Thrive attendees were to see the health benefits and lifestyle associated with Green Farm through the event activity.

Outcome:

Consumers were very much engaged with the brand and were interested to learn that all Green Farm products are natural, with no additives, allergens, preservatives or gluten in them. Many interacted with their ‘Kick for Kick’s’ Competition. The Green Farm stand design had an impact and overall everything was in line with Green Farm’s new look and feel.

A Healthy Solution all around.