Client:

Leinster Rugby

Client Background:

Leinster Rugby was founded in 1879 and turned professional in 1995.

It is one of four professional provincial rugby teams in Ireland. Leinster Rugby is the most successful Irish team both domestically and in European competition.

Brief:

The Printed Image was tasked with sourcing branded Christmas merchandise for Leinster Rugby to giveaway as gifts to members of their Supporters Club, while also to be sold in their popular gift shop.

Execution:

Our experienced in-house Promotional Merchandise Team presented our Client with some different Christmas merchandise ideas to meet their goal and budget.

As Christmas trees are the focal point of every home during the holiday season, our Team advised our Client that the best option would be a Christmas Bauble, ensuring their brand would be seen during the Christmas period.

With a large range of Christmas Baubles in various colours, sizes and finishes available, our Client was given the option to brand their Bauble with their logo, message, or greeting.

Once our Client had selected their preferred style of Bauble, we moved to proofing stages, were we presented visuals of a blue glass Christmas Bauble with our Clients logo pad printed in white, this is a printing process that can transfer a 2-D image onto a 3-D object. Giving the final design a smooth and bright finish.

Outcome:

The branded ‘Leinster Rugby’ Christmas Baubles proved to be a very popular item in the gift shop and our Client has reordered the Christmas Baubles several times now.

This Promotional Merchandise Product became a great way of thanking fans for their support and loyalty throughout the year.

A bespoke Christmas Bauble is a great idea for a unique gift. It is also a tactful advertising gadget over the festive period acting as a way to maximise brand identity.