Client:

Paddys Irish Whiskey

Company Background:

Paddy is a brand of blended Irish whiskey produced by Irish Distillers, at the Midleton distillery in County Cork, on behalf of Sazerac. Paddy is the fourth largest selling Irish whiskey in the World.

Paddy Irish Whiskey traces its roots all the way back to 1779, but it started simple, and the recipe remained consistent. As its popularity grew across Ireland, Paddy eventually made it overseas.

Paddy can be found in cosmopolitan cities like Milan, Shanghai, and Bangkok, and in 80+ countries worldwide.

Brief:

Our team was tasked with creating premium PR kits, which once designed fitted, and kitted were to be delivered to addresses provided by our Clients to celebrate ‘National Irish Coffee Day’ held on 25th January 2021.

(National Irish Coffee Day is an annual event and last year Our Client ‘Paddy Irish whiskey’ broke a record with the highest number of Irish Coffees produced in one day!)

Execution:

Stage 1:

The first stage of this project began with our in-house Structural Engineering team.

Our team’s objective was to create a ‘Gift Set’ to hold glassware and encompass a ‘Paddy Whiskey Bottle’ along with branded ‘Paddy Irish Whiskey’ Jumpers, Hip Flasks, Protein shakers, ‘Paddy Caps’, Coasters, Post-cards, Tote bags along with ingredients to make your own Irish coffee at home.

The packaging needed to be compact and have fixed internal fitment structures to keep the contents safe and secure inside, during transport, and for storage.

Stage 2:

Once our Client signed off on our in-house Structural design our in-house Design Studio team created a ‘3D Virtual Print’ sample, before creating graphics.

From this presentation, our Client could see all aspects of the design and make any changes before printing samples.

The Design Studio team then moved on to creating artwork for design, before moving to production for printing.

Outcome:

A premium Paddys ‘Gift Set’ was produced, it included everything you needed to make your very own authentic Irish Coffee and more, safely in your own home.

The final product used a laminated finish to achieve the premium look and feel the brand embodies.

All items were kitted in-house with our Finishing team and distributed to numerous locations throughout Ireland.