Client:

Suntory Beverage & Food Ireland

Company Background:

Suntory Group is among the world’s leading consumer product companies, creating and distributing products enjoyed by millions worldwide. Founded as a family-owned business is 1899 in Osaka, Japan, Suntory has grown into a multi-national corporation throughout the world.

Brief:

Our Client tasked our team with creating an in-store ‘Free-Standing Display Unit’ (FSDU) to feature two of their whiskey brands.

1) Connemara Irish Whiskey: Connemara Irish Whiskey is a highly decorated Irish whiskey receiving over 20 medals in major spirits competitions since 2012.

2) Kilbeggan Irish Whiskey:  Kilbeggan Distillery is a local Irish whiskey distillery situated on the River Brosna in Kilbeggan, County Westmeath, Ireland.

Execution:

Our In-house Structural Team worked with the Keyline of an existing FSDU, but after a detailed briefing session with our Client to discuss options and solutions that would work best, the FSDU became an amalgamation of the original Keyline and the updated Keyline created by our in-house team.

The main element of the FSDU was the large 3D Whiskey Barrell’s which really gave the FSDU a ‘WOW’ factor. The artwork also reflected these pieces, showing the intrinsic beauty of wood throughout the design.

A large marketing space was added to the right-hand side of the FSDU, allowing for a large branding space.

This unit needed to be secure, to support size and hold the weight of several whiskey bottles, which our Structural Team allowed for within their designs. All pieces were created, fitted, and printed in-house.

(All material printed on FSC approved board from sustainably managed forests)

Our in-house team also created a digital campaign that would support & compliment the FSDU’s

Outcome:

Our Clients branding will become clearly visible throughout all stores. This FSDU will also provide continuous advertisement to consumers as they shop. The vibrant design encourages consumers to interact with this piece as they move from aisle to aisle.