PJ Carroll came to us with a brief around two new brands for launch in Ireland into the vaping / e-cigarette market, Cirro and 10 Motives. The objective was to introduce these new brands into the market through leveraging experiential opportunity open to the brand and in store. The secondary objective was to increase knowledge and awareness around vaping and e-cigarette products to adult vapers and smokers looking to make the switch.
PJ Carroll expressed a desire for innovative ways to showcase their product. So, together with our sister company Shoon, we produced branded rotary units and also modular boxes which can be used as singular pieces or together, depending on where you want to use them.