We love marketing campaigns. The initial idea, the concept, the spec, the execution, the results, the lot! There’s nothing better than seeing a great idea turn into a great campaign. We have scoured the internet for the very best of recent times. Ones that have caught our eye. Have a look below. We think you might like what you see and even grab a little bit of inspiration for your next execution…
ISRAEL: In order to showcase just how the Samsung Gear S3 stands out from its competition, Leo Burnett Tel Aviv conducted an OOH stunt, using a smart screen at a bus stop. One of the advantages of the Samsung Gear S3 watch is its design: it looks nothing like a smart watch.
SWEDEN: Reebok put up an outdoor ad equipped with a built-in speed cam and tracking technology to measure pedestrians’ pace. Anyone who ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes.
Check out footage from the stunt here:
RUSSIA: The smart business card which lets you know if you are over the limit after a night of drinking. Brilliant campaign by UBER whereby consumers receive an UBER card when paying their bill. Are they ok to drive home or should they call an UBER.
MILAN: During the Salone del Mobile in Milan pedestrians were offered a cup of coffee and a chant to sit on the Nescafé Hello Bench, a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation and a connection.
DUBLIN: We may be biased but we absolutely loved this Audi campaign in Dublin Airport, composed by our experiential agency Pluto. What better way to showcase the Audi A5 Sportback in all of it’s beauty.