Client:

Dalcassian Wine & Spirits in conjunction with Skinny Brands

Company Background:

Skinny Brands Premium Lager – a clean, crisp, and refreshingly malty premium lager, that’s full flavour, 4% ABV and only 89 calories* whilst also being vegan, gluten free and kosher.

Brief:

Skinny Beer tasked The Printed Image to create an easy to build, 4 shelf free standing unit which needed to be ‘slimline’ while holding their bespoke four packs of premium larger.

Execution:

The first stage of the project began with our in-house Structural Engineer as our Client supplied their own graphics.

The main objective for our in-house Structural Team was to create a ‘slimline’ unit which could host our Client’s graphics. The reason for the FSDU (Free Standing Display Unit) being ‘slimline’ was so the Brand could take advantage of valuable space in off license’s and retailers such as SUPERVALU, especially those short on space while having the footprint to meet trade demand.

Our in-house Structural engineer developed, designed, and printed the functional Free-Standing Units which are created from FSC ® approved material allowing our Client to demonstrate their commitment to responsible forestry management.

Outcome:

We were delighted to work with our Client on this project, through detailed briefing sessions all items encompassed a premium brand, look, and feel.

The outcome was a cost effective, easy to assemble unit that highlighted the brand perfectly. As seen by the photos below the unit’s slick black design gives it that high quality finish which can be easily spotted once situated in a store to its end consumer.

The size and structural design made it a perfect FSDU to use what space is available allowing the FSDU to slot nicely in hard to use spaces common in retailers.

Having the Brands calories displayed on the side of the FSDU really gave the brands USP a vocal point to the unit.

Client Testimonial:

“We are seeing repeat orders for the first time!”

“FSDU’s have been a massive help. It gives the brand a platform to highlight all its key USPs without being lost on the shelf. Hopefully, we will continue to see the growth as we approach the summer months.”