Background:

Independent College Dublin was established in Dublin in 2007. They are a college where quality academia is balanced with an entrepreneurial spirit, creating courses which pre-empt trends, are economy-linked, and focus on employability. Connected to the business community, Independent College Dublin is a place where lecturers and programmes help inspire critical thinkers, change leaders and lifelong learners.

Brief:

Our client wanted to refresh their brand image to have a more modern look to stay up to date with the evolving culture but hold onto their traditional roots. The key drivers for this change was the need to have more engaging material with a fresh new look for crucial promotional campaigns, resulting in directing more traffic to the site and encouraging prospective learners.

Execution:

Stage 1:

New brochures and images for pull up banners were created. Each brochure was colour coded for each programme type. A new web banner was created to promote professional courses. The new artwork consisted of new colour waves and new images. The new designs create a distinction for Independent College Dublin within the Education Industry. The images convey authenticity, heritage, professionalism, community and innovation. The new visual identity created by our design team and the college resulted in a look that matches the College values and sense of identity.

Stage 2:

An open day was promoted and hosted by the client using the new brochures and online artwork. The refreshed imagery showcased exactly what the college offers students and about being a student at this college. This revised and refreshed look enabled Independent College Dublin to proudly put itself out to the world, and to the Irish community as a leader in business and law programmes, promoting lecturers as leaders in their field, and programmes that are immersive, challenging and high quality. Furthermore, the focus on learners and the student experience was highlighted as being at the heart of everything that they do.

Outcome:

A new sense of purpose, direction and professionalism.  A reflection in all integrated communication materials that better reflects Independent College Dublin’s principle belief that education is transformative, should be inclusive and foster brilliant minds with open arms.