Client:

PLANT-IT

Company Background:

PLANT-IT is a company on a journey with a purpose.

Their mission is “Choose Good. Do Good” through inspiring better choices at mealtimes by creating a range of nutritious and delicious meat-free products, as well as working towards a greener future by planting trees in Ireland and the UK. PLANT-IT have already planted 10,000 trees so far in Ireland & U.K.

Brief:

Our Client PLANT-IT tasked our team to create instore branding elements around the creative visuals their digital designer had already created for their freezer area.

The messaging throughout the campaign was key to the Client “Choose Good. Do Good”.

Execution:

Stage 1:

Our In-house Structural Team worked on a detailed briefing session with our Client and their team, to discuss options and solutions that would work best within the space at the retail stores.

Two pilot stores were chosen 1) Spar Milltown Dublin 2) Spar Mount Street Dublin.

Stage 2:

Our install team inspected the selected stores and completed a Recce – one store contained a Well Freezer and the other had an Upright Freezer.

From there, our Structural Team utilised all space available to maximise both branding opportunities that the stores presented. This allowed our Clients brand to stand out among a crowded space which will have an instant impact on the end consumer.

A floor Graphic was applied in front of the fridge which helped to enlarge the Brands presence in store. Vinyl Graphic leaves from the ‘Tree’ were also mounted on the glass door of the fridge along with inside shelf strips. This brought the design to life.

Outcome:

Following these two stores our Client secured freezer space at 10 Supervalu Stores nationwide

Furthermore, to help support and bring the same concept to life in these additional 10 stores. Our Install Team received these Freezer specifications and we created vinyl’s as well as freezer-mounted side trees to put across the client’s messaging: “Choose Good. Do Good.”