Client:

Wexford GAA County Board

Client Background:

Wexford GAA County Board is responsible for organising GAA club fixtures within the county, and for the promotion and development of Gaelic games and the other objectives of the Association.

Brief:

Our Client was looking for some branded merchandise in a bid to gain recognition and become a widely recognised brand.

Execution:

Our experienced in-house Promotional Merchandise Team worked closely alongside our Client to define their branding identity and help support by narrowing down some ideas that would be suitable in promoting their brand, ensuring to work on different packages to meet our Clients budget.

Our Promotional Merchandise Team advised the Client that the best option to achieve their goal would be a branded travel-mug.

A branded reusable travel-mug provides consumers with a product that will likely be used every day. Therefore, each time a consumer uses your product your brand will become even more firmly imprinted in their minds.

The Printed Image has a huge range of travel mugs to choose from, in different colours, materials, and styles.

The Client was presented with visuals of various mugs with their team logo on them.

Our Client then chose to proceed with a purple travel-mug with a yellow lid which coordinated perfectly with the colours of Wexford GAA.

Thankfully, travel-mugs have a large branding area so this meant we could print the team crest quite large on the mug, which made it extremely eye-catching.

Outcome:

Through the strategic use of branded merchandise, The Printed Image was able to help Wexford GAA increase brand loyalty, expand brand awareness and increase their top line sales.

Irish people love their tea!! So, what better way to stay warm while cheering on your team then by having a nice hot cup of tea or coffee in your teams branded travel-mug!