Client: 

Kinetica

Client Background:

Kinetica is an Irish sports Nutrition brand.

It was founded in 2009 in Ireland and developed in partnership with nutritionists and Elite Athletes to ensure Kinetica products truly deliver on performance.

The Brief:

Our Client tasked us with creating an A3 archive packaging container to promote their new range of products to both male and female influencers within the fitness industry to spread word and mouth on their new and existing product range of sports supplements.

In each packaging container, our client would include their new premium protein shaker, Nutritional bars, five different types of supplements, and a unique packet of sports gels.

Execution:

A key requirement within our client’s brief was for their end users to feel as they were ‘unwrapping’ a gift.

Therefore, to ensure the contents of this box would be safe and secure in transit our in-house Structural Team created two layers within the box.

The top layer was a selection for the smaller items and the bottom layer contained the larger products.

Each product is placed in the box would now have a dedicated section for it to fit and present well.

The outer box frame provided a unique opportunity for our structural team to create an embossed logo for Kinetica, to really make their logo stand out.

Outcome:

Our in-house design Studio Team applied artwork to the final design to reflect a matte grey-teale showcasing the navy and neutral colours of the products.

The cover had a hinge that connected it to the top of the box, giving the final design elegance and a professional feel.

 These promotional boxes were being sent to 15 females and 15 male influencers to promote sports supplements to their target audience within the Fitness industry.

Keep on eye out for these products on our clients Instagram page @kinetica_sports

For more information check out www.kineticasports.com